We have have our sights set on big things this summer at YANA...
We've secured a London stockist in a brand-new, first-of-its-kind, department store on the iconic Regent Street!
Located at 245 Regent Street, a brand new, immersive department store called SOOO, short for, Style of our Own, opened on Thursday 5th June. The store is the first of its kind in the UK: a female founded department store, specialising in sportswear solely for females.
SOOO was founded by Laura Youngson, of IDA Sports, and is funded by Mastercard, Westminster City Council and The Crown Estate. Its purpose is to address the unmet demand for women’s sports merchandise.
Inside, you'll find a football pitch, live DJ's, bra-fitting services along with 24 female founded sports brands. The store is open from now until 31st October 2025 at 245 Regent Street,
We are so excited to bring YANA to London and host events across the capital all summer! Watch this space, Everyday Warriors.
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