YANA Active - About Us
At YANA™ Active, we create luxury, women's activewear that is durable and performance enhancing, to support and style our community of Everyday Warriors.
Sustainability is at the heart of YANA's ethos, designing and manufacturing pieces in the North East of England from natural or recycled fabrics.
Whether you are smashing fitness goals or owning your look – we want to be part of the action, and the style in your story!
Built to Perform and Made to Empower.
YANA's Core Values
All living things are made up of DNA, and YANA is a brand that if full of life. Making up our brand DNA are our four key values:
Community – to bring like-minded women together
Empowerment – to create activewear that helps you to perform: feeling good whilst looking good
Humility – to be a brand with a heartbeat, where honestly is an integral part of YANA™ brand DNA
Sustainability – to minimise our carbon footprint by using recycled fabrics, natural fibres and materials, and manufacturing as many of our products in the UK to avoid Co2 emissions from long haul transportation
YANA recognise, support, and style our #everydaywarriors. We jump with you, crunch with you, and lunch with you. When you’re hard at work in the gym or at the office, so is our activewear. Whether you are smashing fitness goals, or owning your look – we want to be part of the action, and the style in your story.
The Amazons were a fierce tribe of women warriors, but it’s the strength of their unity that inspires us most. From that courageous ancient sisterhood, to the modern day - that power has never gone away.
YANA works to capture and nurture this sense of unity within the community who trust and wear our activewear. Those who wear our clothes, share our goals.
Our products are designed to be durable, and our commitment to those that wear YANA is enduring.
As a brand, YANA will always be there to encourage those in our community to push on, and achieve their goals every day. As a company, we are a collective. We value and cherish our tribe - encouraging everyone in it to strive, support one another, and rise up to their daily challenges in style.