Ethos

 

Everyday warriors
#everydaywarriors

YANA recognise, support, and style our #everydaywarriors. We jump with you, crunch with you, and lunch with you. When you’re hard at work in the gym or at the office, so is our activewear. Whether you are smashing fitness goals, or owning your look – we want to be part of the action, and the style in your story.

The Amazons were a fierce tribe of women warriors, but it’s the strength of their unity that inspires us most. From that courageous ancient sisterhood, to the modern day - that power has never gone away.

YANA works to capture and nurture this sense of unity within the community who trust and wear our activewear. Those who wear our clothes, share our goals.

Our products are designed to be durable, and our commitment to those that wear YANA is enduring.

As a brand, YANA will always be there to encourage those in our community to push on, and achieve their goals every day. As a company, we are a collective. We value and cherish our tribe - encouraging everyone in it to strive, support one another, and rise up to their daily challenges in style.